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The tourism development handbook : a practical approach to planning & marketing / Kerry Godfrey and Jackie Clarke.
Author
Godfrey, Kerry.
Published
London : Cassell, 2000.
Call Number
382.4791 G583T 2000
Location
Songkhla
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Tourism and social marketing / C. Michael Hall.
Author
Hall, Colin Michael,
Published
Abingdon, Oxon : Routledge, c2014.
Call Number
910.688 H174T 2014
Location
Songkhla
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Tourism marketing : quality and service management perspectives / Eric Laws.
Author
Laws, Eric.
Published
London ; New York : continuum, 2002.
Call Number
338.47910688 L415T 2002
Location
Phatthalung
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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World class brands / Chris Macrae.
Author
Macrae, Chris.
Published
Wokingham, England : Addison-Wesley, 1991.
Call Number
658.827 M174W 1991
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni.
Published
London : Routledge, 1993.
Call Number
658.8 C652 1993
Location
Songkhla
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Consumer behavior / Leon G. Schiffman, Joseph L. Wisenblit.
Author
Schiffman, Leon G.
Published
Essex, England : Pearson, c2015.
Call Number
658.8342 S333C 2015
Location
Songkhla
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Author
Schiffman, Leon G.
Published
Upper Saddle River, N.J. : Pearson Prentice-Hall, c2004.
Call Number
658.8342 S333C 2004
Location
Songkhla
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Consumer behaviour / Leon Schiffman ... [et al.].
Published
Australia : Prentice-Hall, 2001.
Call Number
658.8342 C758 2001
Location
Songkhla
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Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.
Author
Foxall, Gordon R.
Published
London : Routledge, 1994.
Call Number
658.8342 F794C 1994
Location
Songkhla
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Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson.
Author
Jackson, Steve.
Published
Amsterdam : Elsevier/Butterworth-Heinemann, 2009.
Call Number
658.872 J14C 2009
Location
Songkhla
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Customer World-of-Mouth behavior and coporate branding : a case study in higher education sector / Tien Thanh Nguyen, Seyed Mohammadreza Ghadiri, Quang Hung Vuong.
Author
Nguyen, Tien Thanh.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.834 N576C 2022
Location
Songkhla
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser, Berend Sikkenga & Mike Berry.
Author
Visser, Marjolein.
Published
Netherland : Noordhoff, 2022.
Call Number
658.827 V834D 2022
Location
Songkhla
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