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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
Author
Kelley, Larry D.,
Published
New York, NY : Routledge, c2015.
Call Number
659.111 K29A 2015
Location
Songkhla
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Events as a strategic marketing tool / Dorothé Gerritsen,Ronald van Olderen ; with the cooperation of Moniek Hover,Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven.
Author
Gerritsen, Dorothé.
Published
Wallingford, Oxfordshire, UK : CABI, c2014.
Call Number
658.802 G378E 2014
Location
Songkhla
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