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Principles of marketing / Philip Kotler, Gary Armstrong.
Author
Kotler, Philip.
Published
Harlow : Pearson Education Limited, c2016.
Call Number
658.8 K87P 2016
Location
Songkhla
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Integrated marketing communications : an strategic brand perspective / Daniel Felipe, Cuervo Castellanos.
Author
Felipe, Daniel.
Published
Saarbrucken, Germany : Scholars' Press , c2016.
Call Number
658.827 F315I 2016
Location
Songkhla
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Retail marketing in the modern age / Prashant Chaudhary.
Author
Chaudhary, Prashant.
Published
New Delhi : SAGE, 2016.
Call Number
658.8 C496R 2016
Location
Songkhla
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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
Author
Kotler, Philip.
Published
Thousand Oaks, California : SAGE, c2016.
Call Number
658.8 K87S 2016
Location
Songkhla
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Social marketing and behaviour change : models, theory and applications / Linda Brennan ... [et al.].
Published
Cheltenham : Edward Elgar Pub. Ltd., 2016.
Call Number
658.8 B838S 2016
Location
Songkhla
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Green marketing : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
Author
Kirgiz, Ayca Can.
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2016.
Call Number
658.802 K58G 2016
Location
Songkhla
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Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Author
Wind, Yoram.
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., c2016.
Call Number
659.1 W763B 2016
Location
Songkhla
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The relationship between service quality and marketing performance / Nahed Matarid, Amira Ibrahiem.
Author
Matarid, Nahed.
Published
Saarbrucken, Germany : LAP LAMBERT Academic , c2016.
Call Number
658.8 M425R 2016
Location
Songkhla
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Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani ... [et al.].
Published
Basingstoke, Hampshire : Palgrave Macmillan, c2016.
Call Number
910.68 T727 2016
Location
Songkhla
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Marketing research with IBM SPSS statistics : a practical guide / Karine Charry ...[et al.].
Published
Milton Park, Abingdon, Oxon : Routledge, c2016.
Call Number
658.830285555 M345 2016
Location
Songkhla
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Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants.
Author
Frass, Alexander.
Published
Wiesbaden : Springer Fachmedien Wiesbaden, c2016.
Call Number
658 F843A 2016
Location
Songkhla
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