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Found: 60  Titles

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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.
Author
Ferrell, O.C.
Published
Cincinnati, Ohio : South-Western, c1994.
Call Number
658.802 F383S 1994
Location
Songkhla

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Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments / Ralf T. Kreutzer.
Author
Kreutzer, Ralf T.
Published
Cham, Switzerland : Springer, 2019.
Call Number
658.8 K92T 2019
Location
Songkhla

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SME's marketing during digital transformation / Iulia Cristina Iuga, Anisia Neamtu.
Author
Iuga, Iulia Cristina.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.8 I92S 2022
Location
Songkhla

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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla

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Handbook of advances in marketing in an era of disruptions / Jagdish N. Sheth; edited by Atul Parvatiyar, Rajendra Sisodia.
Author
Sheth, Jagdish N.
Published
New Delhi : SAGE, 2019.
Call Number
658.8 S554H 2019
Location
Songkhla

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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing Limited, [2021].
Call Number
658.8 H236 2021,e-book
Location
Songkhla

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Marketing : making the future happen / David Corkindale, Peter Balan, Caroline Rowe.
Author
Corkindale, David.
Published
Melbourne : Nelson, c1996.
Call Number
658.8 C799M 1996
Location
Songkhla

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Marketing essentials / Carl McDaniel, Chanrles W. Lamb,Jr., Joseph F. Hair, Jr.
Author
McDaniel, Carl D.
Published
Mason, Ohio : Thomson/South-Western, c2007.
Call Number
658.8 M134M 2007
Location
Songkhla

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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Author
McDaniel, Carl.
Published
Australia : South-Western/Cengage Learning, c2012.
Call Number
658.8 M134M 2012
Location
Songkhla

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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Author
Strauss, Ralf E.
Published
Chichester, England : Wiley, c2008.
Call Number
658.802 S912M 2008
Location
Songkhla

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Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris.
Author
McDonald, Malcolm.
Published
Chichester, U.K. : Wiley, 2012.
Call Number
658.802 M135M 2012
Location
Songkhla

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Marketing strategy competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Author
Hooley, Graham J.
Published
New York : FT Prentice Hall, c2008.
Call Number
658.802 H784M 2008
Location
Songkhla

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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Author
Feinberg, Fred M.
Published
Australia : Cengage Learning, c2013.
Call Number
658.83 F299M 2013
Location
Songkhla

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Principle of marketing / Derese Alehegn.
Author
Alehegn, Derese.
Published
Mauritius : LAP Lambert Academic, 2020.
Call Number
658.8 A366P 2020
Location
Songkhla

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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates.
Author
Greenberg, Eric,
Published
New York : McGraw-Hill, c2014.
Call Number
658.872 G798S 2014
Location
Songkhla

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