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Creating value with data analytics in marketing : mastering data science / Peter C. Verhoef ... [et al].
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.83 C912 2022
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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Marketing analytics : statistical tools for marketing and consumer behavior using SPSS / Jose Marcos Carvalho de Mesquita and Erik Kostelijk.
Author
Mesquita, Jose Marcos Carvalho de.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.8342 M582M 2022
Location
Songkhla
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