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Digital economy for customer benefit and business fairness : Proceedings of the international conference on sustainable collaboration in business, information and innovation (SCBTII 2019), Bandung, In...
Author
International Conference on Sustainable Collaboration in Business, Information and Innovation
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.872 I61D 2020
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.
Author
Kostelijk, Erik.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.827 K86B 2020
Location
Songkhla
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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla
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Hospitality sales and marketing : an evolutionary journey with Howard Feiertag / by Howard Feiertag.
Author
Feiertag, Howard.
Published
Canada : Apple Academic Press, 2020.
Call Number
647.940688 F297H 2020
Location
Songkhla
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Marketing for sustainable tourism / edited by Xavier Font and Scott McCabe.
Published
Abingdon, Oxon : Routledge, 2018.
Call Number
338.4791 M345 2018
Location
Songkhla
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Qualitative marketing research : understanding consumer behaviour / Dominika Maison.
Author
Maison, Dominika.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658.83 M231Q 2019
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Nonprofit marketing and fundraising : a research overview / Roger Bennett.
Author
Bennett, Roger.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658.15224 B472N 2019
Location
Songkhla
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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla
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Principles of strategic communication / Derina Holtzhausen ... [et al.].
Author
Holtzhausen, Derina.
Published
New York, NY : Routledge, 2021.
Call Number
658.802 P957 2021
Location
Songkhla
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Storytelling and market research : a practical user guide / C. Frederic John.
Author
John, C. Frederic.
Published
New York, NY : Routledge, 2022.
Call Number
658.3 J65S 2022
Location
Songkhla
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The principles of Islamic marketing / Baker Ahmad Alserhan.
Author
Alserhan, Baker Ahmad.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 A461P 2020
Location
Songkhla
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
910.684 T727 2020
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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