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Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.
Author
Goldstein, Beth.
Published
Thousand Oaks, CA : SAGE, 2021.
Call Number
658.8 G624E 2021
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.
Author
Kostelijk, Erik.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.827 K86B 2020
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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