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Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
Author
Pantano, Eleonora.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658 P197T 2019
Location
Songkhla
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The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
Author
Dunn, Michael
Published
San Francisco : Jossey-Bass, c2009.
Call Number
658.8 D923M 2009
Location
Songkhla
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Marketing information systems : creating competitive advantage in the information age / Kimball P. Marshall ; with contributions by Roger A. Pick.
Author
Marshall, Kimball P.
Published
Danvers, Mass. : Boyd&Fraser, c1966.
Call Number
658.800285574 M368M 1996
Location
Songkhla
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Marketing and sales strategies : their impact on customer retention / Carina Lang.
Author
Lang, Carina.
Published
Saarbrucken, Germnay : AV Akademikerverlag, c2015.
Call Number
658.812 L269M 2015
Location
Songkhla
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Applied strategic marketing : a step by step approach / Karel Jan Alsem.
Author
Alsem, Karel Jan.
Published
Abingdon, Oxon. : Routledge, 2019.
Call Number
658.802 A461A 2019
Location
Songkhla
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Marketing planning & Strategy / Subhash C. Jain.
Author
Jain, Subhash C.,
Published
Cincinnati, Ohio : South-Western College Publishing, c1997.
Call Number
658.802 J25M 1997
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla
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Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy.
Author
Perreault, William D.
Published
Boston, Massachusetts : Irwin/McGraw-Hill, c1998.
Call Number
658.8 P455A 1998
Location
Phatthalung
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Author
Perreault, William D.
Published
Boston : Irwin/McGraw-Hill, c2002.
Call Number
658.8 P455B 2002
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Author
Strauss, Ralf E.
Published
Chichester, England : Wiley, c2008.
Call Number
658.802 S912M 2008
Location
Songkhla
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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Author
Buzzell, Robert D.
Published
New York : The Free Press, c1987.
Call Number
658.02 B992P 1987
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 E61 2020
Location
Songkhla
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