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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Author
Cravens, David W.
Published
Boston : Irwin/McGraw-Hill, c2002.
Call Number
658.802 C898S 2002
Location
Songkhla
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The great marketing turnaround : the age of the individual and how to profit from it / Stan Rapp, Tom Collins.
Author
Rapp, Stan.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1990.
Call Number
658.8 R221G 1990
Location
Songkhla
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The marketing director's role in business planning and corporate governance / Gerald Michaluk.
Author
Michaluk, Gerald.
Published
Chichester, England : John Wiley & Sons, c2007.
Call Number
658.401 M621M 2007
Location
Songkhla
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
Author
Scott, David Meerman.
Published
Hoboken, N.J. : John Wiley & Sons, c2010.
Call Number
658.872 S425N 2010
Location
Songkhla
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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Author
Buzzell, Robert D.
Published
New York : The Free Press, c1987.
Call Number
658.02 B992P 1987
Location
Songkhla
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The tourism development handbook : a practical approach to planning & marketing / Kerry Godfrey and Jackie Clarke.
Author
Godfrey, Kerry.
Published
London : Cassell, 2000.
Call Number
382.4791 G583T 2000
Location
Songkhla
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Tourism and social marketing / C. Michael Hall.
Author
Hall, Colin Michael,
Published
Abingdon, Oxon : Routledge, c2014.
Call Number
910.688 H174T 2014
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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World class brands / Chris Macrae.
Author
Macrae, Chris.
Published
Wokingham, England : Addison-Wesley, 1991.
Call Number
658.827 M174W 1991
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni.
Published
London : Routledge, 1993.
Call Number
658.8 C652 1993
Location
Songkhla
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Consumer behavior / Leon G. Schiffman, Joseph L. Wisenblit.
Author
Schiffman, Leon G.
Published
Essex, England : Pearson, c2015.
Call Number
658.8342 S333C 2015
Location
Songkhla
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Author
Schiffman, Leon G.
Published
Upper Saddle River, N.J. : Pearson Prentice-Hall, c2004.
Call Number
658.8342 S333C 2004
Location
Songkhla
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Consumer behaviour / Leon Schiffman ... [et al.].
Published
Australia : Prentice-Hall, 2001.
Call Number
658.8342 C758 2001
Location
Songkhla
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Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.
Author
Foxall, Gordon R.
Published
London : Routledge, 1994.
Call Number
658.8342 F794C 1994
Location
Songkhla
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