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Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Author
Cravens, David W.
Published
Homewood, Ill. : Richard D. Irwin, Inc., 1980.
Call Number
658.83 C898M 1980
Location
Songkhla
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Marketing management in Asia / Dawn Iacobucci, Randall E.Shannon and Nicholas Grigoriou.
Author
Iacobucci, Dawn.
Published
Singapore : Cengage Learning Asia Pte Ltd, c2015.
Call Number
658.8 I11M 2015
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward ; Charles Schewe, consulting editor.
Published
Singapore / McGraw-Hill, 1988,1981.
Call Number
658.80072 P962 1981
Location
Songkhla
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Strategic marketing cases in emerging markets / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham, Switzerland : Springer, 2017.
Call Number
658.8 S898 2017
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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Entrepreneurial marketing : how to devel customer demand / Edwin J. Nijssen.
Author
Nijssen, Edwin J.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.8 N691E 2022
Location
Songkhla
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 E61 2020
Location
Songkhla
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Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham : Springer, 2017.
Call Number
380.1091724 I59 2017
Location
Songkhla
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Marketing decision-making handbook / David W. Nylen.
Author
Nylen, David W.
Published
Englewood Cliffs, N.J. : Prentice Hall, c1990.
Call Number
658.802 N995M 1990
Location
Songkhla
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Marketing management : a relationship approach / Svend Hollensen.
Author
Hollensen, Svend.
Published
Harlow, England : Pearson, c2015.
Call Number
658.8 H737M 2015
Location
Songkhla
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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen.
Author
Lincoln, Keith.
Published
London : Kogan Page, 2009.
Call Number
658.827 L737P 2009
Location
Songkhla
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SME's marketing during digital transformation / Iulia Cristina Iuga, Anisia Neamtu.
Author
Iuga, Iulia Cristina.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.8 I92S 2022
Location
Songkhla
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Author
Kerin, Roger A.
Published
Boston : Pearson, 2013.
Call Number
658.802 K39S 2013
Location
Songkhla
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