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International case studies in tourism marketing / edited by Gurhan Aktas and Metin Kozak.
Author
Aktas, Gurhan.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
338.4791 I61 2022
Location
Songkhla
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Marketing and managing tourism destinations / Alastair M.Morrison.
Author
Morrison, Alastair M.
Published
New York : Routledge, c2013.
Call Number
910.688 M878M 2013
Location
Songkhla
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Marketing and managing tourism destinations / Alastair M.Morrison.
Author
Morrison, Alastair M.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
910.688 M878M 2019
Location
Songkhla
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Marketing and the customer value chain : integrating marketing and supply chain management / Thomas Fotiadis ... [et al.].
Author
Fotiadis, Thomas.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.7 M345 2022
Location
Songkhla
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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Author
Strauss, Ralf E.
Published
Chichester, England : Wiley, c2008.
Call Number
658.802 S912M 2008
Location
Songkhla
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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Author
Buzzell, Robert D.
Published
New York : The Free Press, c1987.
Call Number
658.02 B992P 1987
Location
Songkhla
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The tourism development handbook : a practical approach to planning & marketing / Kerry Godfrey and Jackie Clarke.
Author
Godfrey, Kerry.
Published
London : Cassell, 2000.
Call Number
382.4791 G583T 2000
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Author
Lalaounis, Sotiris T.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 L194S 2021
Location
Songkhla
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
910.684 T727 2020
Location
Songkhla
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Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni.
Published
London : Routledge, 1993.
Call Number
658.8 C652 1993
Location
Songkhla
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Brand management / edited by Francesca Dall'Olmo Riley.
Published
Los Angeles : SAGE, 2010.
Call Number
658.827 B817 2010
Location
Songkhla
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Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham : Springer, 2017.
Call Number
380.1091724 I59 2017
Location
Songkhla
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Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
Author
Gordon, Ian.
Published
Mississauga, Ont. : John Wiley & Sons Canada, c2013.
Call Number
658.812 G663M 2013
Location
Songkhla
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