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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
Author
Chaffey, Dave,
Published
London : Routledge, c2017.
Call Number
658.872 C433D 2017
Location
Songkhla
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher,Tahir Rashid and Ana Cruz.
Published
Abingdon, Oxon : Routledge, Taylor & Francis Group, c2017.
Call Number
658.872 D574 2017
Location
Songkhla
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions / Elvira Ismagilova ... [et al.].
Published
Cham : Springer International Publishing, c2017.
Call Number
650 E38 2017
Location
Songkhla
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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
Published
New York, NY : Routledge, 2017.
Call Number
381.142 O58 2017
Location
Songkhla
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