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Consumer behavior and managerial decision making / Frank R. Kardes.
Author
Kardes, Frank R.
Published
Upper Saddle River, N.J. : Prentice Hall, c2002.
Call Number
658.8342 K18C 2002
Location
Songkhla
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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Author
Ariely, Dan.
Published
New York : Harper Perennial,|c2010.
Call Number
153.83 A698P 2010
Location
Songkhla
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Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler, Cass R. Sunstein.
Author
Thaler, Richard H.,
Published
London : Penguin, 2009.
Call Number
330.019 T365N 2009
Location
Songkhla
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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.
Author
Thaler, Richard H.,
Published
New Haven : Yale University Press, c2008.
Call Number
330.019 T365N 2008
Location
Songkhla
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