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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
Author
Powell, Guy R.
Published
Singapore : John Wiley & Sons (Asia), 2008.
Call Number
338.761 P883M 2008
Location
Songkhla
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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Author
Strauss, Ralf E.
Published
Chichester, England : Wiley, c2008.
Call Number
658.802 S912M 2008
Location
Songkhla
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
Author
Ferrell, O.C.
Published
Australia : Thomson/South-Western, 2008.
Call Number
658.802 F383M 2008
Location
Songkhla
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Marketing strategy competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Author
Hooley, Graham J.
Published
New York : FT Prentice Hall, c2008.
Call Number
658.802 H784M 2008
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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