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Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants.
Author
Frass, Alexander.
Published
Wiesbaden : Springer Fachmedien Wiesbaden, c2016.
Call Number
658 F843A 2016
Location
Songkhla
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
Author
Kelley, Larry D.,
Published
New York, NY : Routledge, c2015.
Call Number
659.111 K29A 2015
Location
Songkhla
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Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
Author
Parsons, Elizabeth.
Published
Abingdon, Oxon : Routledge, c2018.
Call Number
658.8 P267C 2018
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., Universityof North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy...
Author
Perreault, William D.
Published
New York, NY : McGraw-Hill Education, c2015.
Call Number
658.8 P455E 2015
Location
Songkhla
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Events as a strategic marketing tool / Dorothé Gerritsen,Ronald van Olderen ; with the cooperation of Moniek Hover,Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven.
Author
Gerritsen, Dorothé.
Published
Wallingford, Oxfordshire, UK : CABI, c2014.
Call Number
658.802 G378E 2014
Location
Songkhla
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Global marketing : contemporary theory, practice, and cases / Ilan Alon ... [et al.].
Published
New York : Routledge, c2017.
Call Number
658.84 A454G 2017
Location
Songkhla
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Handbook of advances in marketing in an era of disruptions / Jagdish N. Sheth; edited by Atul Parvatiyar, Rajendra Sisodia.
Author
Sheth, Jagdish N.
Published
New Delhi : SAGE, 2019.
Call Number
658.8 S554H 2019
Location
Songkhla
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Author
McDaniel, Carl.
Published
[Mason, Ohio] : South-Western/Cengage Learning, c2013.
Call Number
658.8 M134I 2013
Location
Songkhla
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
Author
Armstrong, Gary
Published
Boston : Pearson, 2013.
Call Number
658.8 A735M 2013
Location
Songkhla
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Marketing : an introduction / Gary Armstrong, Philip Kotlet.
Author
Armstrong, Gary.
Published
Upper Saddle : Pearson , c2015.
Call Number
658.8 A735M 2015
Location
Songkhla
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Marketing : real people, real choice / Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart.
Author
Solomon, Michael R.
Published
Harlow :Pearson Education Limited, c2015.
Call Number
658.8002373 S689M 2015
Location
Songkhla
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Marketing channel strategy : an omni-channel approach / Robert W. Palmatier... [et al.].
Published
New York, NY : Routledge, 2020.
Call Number
658.8 M345 2020
Location
Songkhla
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Author
McDaniel, Carl.
Published
Australia : South-Western/Cengage Learning, c2012.
Call Number
658.8 M134M 2012
Location
Songkhla
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Principles of contemporary marketing / Kurtz & Boone.
Author
Kurtz, Dave.
Published
Australia : South-Western/Cengage Learning, c2012.
Call Number
658.8 K96P 2012
Location
Songkhla
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