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Title Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Author Wind, Yoram
Published Hoboken, New Jersey : John Wiley & Sons, Inc., c2016
Edition 2nd ed
Detail xxiv, 261 p. : ill
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Added Author Hays, Catharine, 1958-
Source Types Book
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