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Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.
Author
Kostelijk, Erik.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.827 K86B 2020
Location
Songkhla
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Engaging brands : a customer-centric approach for superior experiences / Michela Addis.
Author
Addis, Michela.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.812 A324E 2020
Location
Songkhla
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