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Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Author
Lancaster, Geoffrey.
Published
London : McGraw-Hill, c1993.
Call Number
658.8 L244E 1993
Location
Songkhla
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
Author
Lancaster, Geoffrey,
Published
Abingdon, Oxon : Routledge, c2018.
Call Number
658.8 L244E 2018
Location
Songkhla
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