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Marketing strategy and plans / David J. Luck, O.C. Ferrell, George H. Lucas.
Author
Luck, David Johnston.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1989.
Call Number
658.8 L941M 1989
Location
Songkhla
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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.
Author
Ferrell, O.C.
Published
Cincinnati, Ohio : South-Western, c1994.
Call Number
658.802 F383S 1994
Location
Songkhla
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