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Found: 24  Titles

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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
Author
Trout, Jack.
Published
Hoboken, N.J. : John Wiley & Sons, c2008.
Call Number
658.8 T861D 2008
Location
Songkhla
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Author
De Chernatony, L.
Published
Oxford : Butterworth-Heinemann, 2001.
Call Number
658.827 D278F 2001
Location
Songkhla
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Harvard business review on brand management.
Published
Boston : HBS Press, 1999.
Call Number
658.827 H339 1999
Location
Songkhla
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Strategic brand management : building, measuring, and managing brand Equity / Kevin Lane Keller.
Author
Keller, Kevin Lane,
Published
Upper Saddle River, N.J. : Prentice Hall, c2003.
Call Number
658.827 K29S 2003
Location
Songkhla
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Wally Olins on Brand / Wally Olins.
Author
Olins, Wally.
Published
London : THames & Hudson, 2004.
Call Number
658.827 O46W 2007
Location
Songkhla
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World class brands / Chris Macrae.
Author
Macrae, Chris.
Published
Wokingham, England : Addison-Wesley, 1991.
Call Number
658.827 M174W 1991
Location
Songkhla
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Branding : in five and a half steps / Michael Johnson.
Author
Johnson, Michael.
Published
London : Thames & Hudson, 2018.
Call Number
658.827 J68B 2018
Location
Songkhla
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Author
Wheeler, Alina.
Published
Hoboken, N.J. : John Wiley & Sons, c2009.
Call Number
658.827 W562D 2009
Location
Songkhla
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
Author
Kelley, Larry D.,
Published
New York, NY : Routledge, c2015.
Call Number
659.111 K29A 2015
Location
Songkhla
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Brand management / edited by Francesca Dall'Olmo Riley.
Published
Los Angeles : SAGE, 2010.
Call Number
658.827 B817 2010
Location
Songkhla
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Brand plan Rx / Markus Saba & Hilary Gentile.
Author
Saba, Markus.
Published
Middletown, DE : PAGE TWO BOOKS, c2021.
Call Number
658.827 S113B 2021
Location
Phatthalung
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Branding and product design : an integrated perspective / by Monika Hestad.
Author
Hestad, Monika.
Published
Burlington, VT : Gower, c2013.
Call Number
658.827 H588B 2013
Location
Songkhla
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Author
De Chernatony, L.
Published
Oxford : Butterworth-Heinemann, 2010.
Call Number
658.827 D278F 2010
Location
Songkhla
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The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.
Author
Chadha, Radha.
Published
London : Nicholas Brealey International, c2015.
Call Number
306.34 C432C 2015
Location
Songkhla
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Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Author
Hackley, Christopher E.
Published
Los Angeles : Sage, c2010.
Call Number
659.1 H122A 2010
Location
Songkhla
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