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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Author
Lalaounis, Sotiris T.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 L194S 2021
Location
Songkhla
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
910.684 T727 2020
Location
Songkhla
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Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni.
Published
London : Routledge, 1993.
Call Number
658.8 C652 1993
Location
Songkhla
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Brand management / edited by Francesca Dall'Olmo Riley.
Published
Los Angeles : SAGE, 2010.
Call Number
658.827 B817 2010
Location
Songkhla
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Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
Author
Rewoldt, Stewart H.
Published
Homewood Ill. : R.D. Irwin, 1981.
Call Number
658.8 R454I 1981
Location
Songkhla
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Sport facility operations management / Eric C. Schwarz, Stacey A. Hall and Simon Shibli.
Author
Schwarz, Eric C.
Published
Amsterdam : Elsevier, c2010.
Call Number
613.7 S511S 2010
Location
Phatthalung
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Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani ... [et al.].
Published
Basingstoke, Hampshire : Palgrave Macmillan, c2016.
Call Number
910.68 T727 2016
Location
Songkhla
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Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham : Springer, 2017.
Call Number
380.1091724 I59 2017
Location
Songkhla
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Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
Author
Gordon, Ian.
Published
Mississauga, Ont. : John Wiley & Sons Canada, c2013.
Call Number
658.812 G663M 2013
Location
Songkhla
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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
Author
Kotler, Philip.
Published
Thousand Oaks, California : SAGE, c2016.
Call Number
658.8 K87S 2016
Location
Songkhla
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Sports business management : decision making around the globe / George Foster, Norm O' Reilly and Antonio Dávila.
Author
Foster, George,
Published
New York : Routledge, 2021.
Call Number
796.069 F754S 2021
Location
Phatthalung
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Author
Cravens, David W.
Published
Boston : Irwin/McGraw-Hill, c2002.
Call Number
658.802 C898S 2002
Location
Songkhla
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.
Published
Abingdon, Oxon : Routledge, 2020.
Call Number
658.8 E61 2020
Location
Songkhla
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