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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Published
Boston : McGraw-Hill, 1998.
Call Number
658.848 I61 1998
Location
Songkhla
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International marketing : strategy development and implementation / Carl Arthur Solberg.
Author
Solberg, Carl Arthur.
Published
Abingdon, Oxon : Routledge, c2018.
Call Number
658.84 S684I 2018
Location
Songkhla
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Market structure analysis / James H. Myers, Edward Tauber.
Author
Myers, James H.
Published
Chicago : American Marketing Association, c2011.
Call Number
658.8 M996M 2011
Location
Songkhla
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Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall ... [et al.].
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
338.47910688 M345 2019
Location
Songkhla
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Marketing management : Knowledge and skills / J. Paul, Peter, James H. Donnelly, Jr.
Author
Peter, J. Paul.
Published
Chicago : Irwin, c1995.
Call Number
658.8 P478M 1995
Location
Songkhla
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Marketing management in Asia / Dawn Iacobucci, Randall E.Shannon and Nicholas Grigoriou.
Author
Iacobucci, Dawn.
Published
Singapore : Cengage Learning Asia Pte Ltd, c2015.
Call Number
658.8 I11M 2015
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George Lucas.
Author
Ferrell, O.C.
Published
Fort Worth : Harcourt College Publishers, c2002.
Call Number
658.802 F383M 2002
Location
Songkhla
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
Author
Ferrell, O.C.
Published
Australia : Thomson/South-Western, 2008.
Call Number
658.802 F383M 2008
Location
Songkhla
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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward ; Charles Schewe, consulting editor.
Published
Singapore / McGraw-Hill, 1988,1981.
Call Number
658.80072 P962 1981
Location
Songkhla
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].
Author
Zeithaml, Valarie A.
Call Number
658.8 S491 2024,e-book
Location
Songkhla
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author
Zeithaml, Valarie A.
Published
Boston : McGraw-Hill, c2003.
Call Number
658.8 Z48S 2003
Location
Songkhla
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / edited by Jishnu Bhattacharyya ... [et al.].
Author
Bhattacharyya, Jishnu.
Published
Baca Raton, FL : Routledge, 2022.
Call Number
658.8 S678 2022
Location
Songkhla
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Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.
Author
Lefebvre, R. Craig,
Published
San Francisco, CA : Jossey-Bass, c2013.
Call Number
362.10688 L489S 2013
Location
Songkhla
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Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler.
Author
Lee, Nancy R.
Published
New York, NY : Routledge, 2023.
Call Number
658.8 L479S 2023
Location
Songkhla
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