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Marketing strategy competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Author
Hooley, Graham J.
Published
New York : FT Prentice Hall, c2008.
Call Number
658.802 H784M 2008
Location
Songkhla
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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Author
Feinberg, Fred M.
Published
Australia : Cengage Learning, c2013.
Call Number
658.83 F299M 2013
Location
Songkhla
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Principle of marketing / Derese Alehegn.
Author
Alehegn, Derese.
Published
Mauritius : LAP Lambert Academic, 2020.
Call Number
658.8 A366P 2020
Location
Songkhla
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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates.
Author
Greenberg, Eric,
Published
New York : McGraw-Hill, c2014.
Call Number
658.872 G798S 2014
Location
Songkhla
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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Author
Buzzell, Robert D.
Published
New York : The Free Press, c1987.
Call Number
658.02 B992P 1987
Location
Songkhla
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Author
Doyle, Peter,
Published
Chichester : Wiley, c2008.
Call Number
658.8 D754V 2008
Location
Songkhla
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Applications in basic marketing / E. Jerome McCarthy and William D. Perreault, Jr.
Published
Homewood, Ill. : Irwin, 1990-.
Call Number
658.8005 A652
Location
Songkhla
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Marketing and sales strategies : their impact on customer retention / Carina Lang.
Author
Lang, Carina.
Published
Saarbrucken, Germnay : AV Akademikerverlag, c2015.
Call Number
658.812 L269M 2015
Location
Songkhla
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
Author
Powell, Guy R.
Published
Singapore : John Wiley & Sons (Asia), 2008.
Call Number
338.761 P883M 2008
Location
Songkhla
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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
Author
Crane, Frederick G.
Published
Thousand Oaks, Calif. : Sage Publications, c2010.
Call Number
658.8 C891M 2010
Location
Songkhla
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Marketing management : a European perspective / Susan Norgan.
Author
Norgan, Susan.
Published
Wokingham, England : Addison-Wesley, 1994.
Call Number
658.80094 N838M 1994
Location
Songkhla
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Marketing management : an Asian perspective / Philip Kotler ... [et al.].
Published
Harlow : Pearson, c2018.
Call Number
658.8 M345 2018
Location
Songkhla
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Principles of services marketing / Adrian Palmer.
Author
Palmer, Adrian,
Published
London : McGraw-Hill, 1994.
Call Number
658.8 P173P 1994
Location
Songkhla
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Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
Author
Pantano, Eleonora.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658 P197T 2019
Location
Songkhla
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The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
Author
Dunn, Michael
Published
San Francisco : Jossey-Bass, c2009.
Call Number
658.8 D923M 2009
Location
Songkhla
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