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Found: 5  Titles

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Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr.
Author
Gamble, John E.
Published
New York, NY : McGraw-Hill Education, 2019.
Call Number
658.4012 G191E 2019
Location
Songkhla

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Business models : a research overview / Christian Nielsen ... [et al.].
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658.401 B979 2019
Location
Songkhla

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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Author
Katz, Helen.
Published
New York, NY : Routledge, 2017.
Call Number
659 K19M 2017
Location
Songkhla

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Big data strategies for agile business : framework, practices, and transformation roadmap / by Bhuvan Unhelkar.
Author
Unhelkar, Bhuvan.
Published
Boca Raton, FL : CRC Press, 2018.
Call Number
658.4038028557 U57B 2018
Location
Songkhla

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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla

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