Found: 16  TitlesOrder by: Show:   Per Page
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Source Types Book
TitleBusiness-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
AuthorRizomyliotis, Ioannis.
PublishedPalgrave Macmillan,
Call Number658.804 R627B 2017
LocationSongkhla
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Source Types Book
TitleIntegrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
AuthorClow, Kenneth E.
PublishedUpperSaddleRiver,N.J. : Pearson/Prentice-Hall, c2007
Call Number659.1 C648I 2007
LocationSongkhla
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Source Types Book
TitleIntegrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
AuthorClow, Kenneth E.
PublishedUpperSaddleRiver,N.J. : Prentice-Hall, c2002
Call Number659.1 C648I 2002
LocationSongkhla
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Source Types Book
TitleIntegrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
AuthorClow, Kenneth E.
PublishedHarlow,Essex : Pearsoneducationlimited, c2014
Call Number659.1 C648I 2014
LocationSongkhla
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Source Types Book
TitleAdvertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
AuthorShimp, Terence A.
PublishedMason,OH : Thomson/South-Western, c2007
Call Number658.82 S556A 2007
LocationSongkhla
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Source Types Book
TitleInstructor's manual and test bank promotion management & marketing communications / Terence A. Shimp.
AuthorShimp, Terence A.
PublishedForWorth : DrydenPress, c1993
Call Number658.82 S556I 1993
LocationSongkhla
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Source Types Book
TitleIntegrated marketing communications : an strategic brand perspective / Daniel Felipe, Cuervo Castellanos.
AuthorFelipe, Daniel.
PublishedScholars'''' Press ,
Call Number658.827 F315I 2016
LocationSongkhla
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Source Types Book
TitlePromotion management & marketing communications / Terence A. Shimp.
AuthorShimp, Terence A.
PublishedForWorth : DrydenPress, c1993
Call Number658.82 S556P 1993
LocationSongkhla
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Source Types Book
TitleStrategic integrated marketing communication : theory and practice / Larry Percy.
AuthorPercy, Larry.
PublishedAmsterdam : Elsevier, 2008
Call Number658.802 P431S 2008
LocationSongkhla
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Source Types Book
TitleStrategic integrated marketing communications / Larry Percy.
AuthorPercy, Larry.
PublishedAbingdon,Oxon : Routledge, c2014
Call Number658.802 P431S 2014
LocationSongkhla
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Source Types Book
TitleAdvertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
AuthorBelch, George E.
PublishedMcGraw-Hill,
Call Number659.1 B427A 2007
LocationSongkhla
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Source Types Book
TitleAdvertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch.
AuthorBelch, George E.
Published[Singapore] : McGraw-HillEducation, c2015
Call Number659.1 B427A 2015
LocationSongkhla
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Source Types Book
TitleAdvertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
AuthorBelch, George E.,
PublishedBoston : McGraw-Hill, 2004
Call Number659.1 B427A 2004
LocationPhatthalung
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Source Types Book
TitleBeyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
AuthorWind, Yoram.
PublishedHoboken,NewJersey : JohnWiley&SonsInc., c2016
Call Number659.1 W763B 2016
LocationSongkhla
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Source Types Book
TitleInTegrated Retail Marketing Communication / G.P. Sudhakar.
AuthorSudhakar, G.P.
PublishedNewDelhi : PHILearningPrivateLimited, c2013
Call Number658.802 S943I 2013
LocationSongkhla
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