Found: 12  TitlesOrder by: Show:   Per Page
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Source Types Book
TitleBusiness-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
AuthorRizomyliotis, Ioannis.
PublishedPalgrave Macmillan,
Call Number658.804 R627B 2017
LocationSongkhla
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Source Types Book
TitleGlobal marketing : contemporary theory, practice, and cases / Ilan Alon ... [et al.].
AuthorAlon, Ilan.
PublishedRoutledge,
Call Number658.84 A454G 2017
LocationSongkhla
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Source Types Book
TitleDigital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
AuthorChaffey, Dave
PublishedLondon : Routledge, c2017
Call Number658.872 C433D 2017
LocationSongkhla
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Source Types Book
TitleInstructor''s manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.
AuthorAdhikari, Atanu.
PublishedSpringer,
Call Number380.1091724 I59 2017
LocationSongkhla
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Source Types Book
TitleSocial marketing and public health : theory and practice / edited by Jeff French.
AuthorFrench, Jeff.
PublishedOxford : OxfordUniversityPress, c2017
Call Number362.1 S678 2017
LocationSongkhla
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Source Types Book
TitleElectronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions / Elvira Ismagilova ... [et al.].
AuthorIsmagilova, Elvira.
PublishedCham : SpringerInternationalPublishing, c2017
Call Number650 E38 2017
LocationSongkhla
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Source Types Book
TitleEvents marketing management : a consumer perspective / Ivna Reic.
AuthorReic, Ivna.
PublishedAbingdon,Oxon : Routledge, c2017
Call Number394.2 R347E 2017
LocationSongkhla
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Source Types Book
TitleStrategic marketing cases in emerging markets / Atanu Adhikari, Sanjit Kumar Roy, editors.
AuthorAdhikari, Atanu.
PublishedSpringer,
Call Number658.8 S898 2017
LocationSongkhla
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Source Types Book
TitleDigital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher,Tahir Rashid and Ana Cruz.
AuthorHeinze, Aleksej.
PublishedAbingdon,Oxon : RoutledgeTaylor&FrancisGroup, c2017
Call Number658.872 D574 2017
LocationSongkhla
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Source Types Book
TitleOnline consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
AuthorClose, Angeline G.
PublishedRoutledge,
Call Number381.142 O58 2017
LocationSongkhla
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Source Types Book
TitleThe media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
AuthorKatz, Helen.
PublishedRoutledge,
Call Number659 K19M 2017
LocationSongkhla
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Source Types Book
TitleSport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, Scott Bukstein.
AuthorHarrison, C. Keith.
PublishedBocaRaton : CRCPressTaylor&FrancisGroupimprintamemberoftheTaylor&FrancisGrouptheacademicdivisionofT&FInforma, c2017
Call Number796.069 S764 2017
LocationSongkhla
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