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Title Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., Universityof North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.
Author Perreault, William D
Published New York, NY : McGraw-Hill Education, c2015
Edition 14th ed
Detail xliii, 717 p. : ill
Subject
Added Author Cannon, Joseph P
  McCarthy, E. Jerome (Edmund Jerome)
Source Types Book
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