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Title Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Author Feinberg, Fred M
Published Australia : Cengage Learning, c2013
Edition 2nd ed
Detail xxx, 689 p. : ill
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Added Author Kinnear, Thomas C., 1943-
  Taylor, James R. (James Ronald) 1938-
Source Types Book
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