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Title Marketing research / Carl McDaniel, Jr., Roger Gates.
Author McDaniel, Carl D
Published Hoboken, N.J. : Wiley, c2010
Edition 8th ed
Detail xxx, 693, [] p. : ill. + 1 CD-ROM (4 3/ 4 in.)
Subject
Added Author Gates, Roger H., 1942-
Note "SPSS 14.0 student version, for Windows 2000, XP, and ME"-
  มีCD-ROMประกอบยืมได้ที่งานโสตทัศนศึกษา
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