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Title Marketing strategy and plans / David J. Luck, O.C. Ferrell, George H. Lucas.
Author Luck, David Johnston
Published Englewood Cliffs, N.J. : Prentice-Hall, c1989
Edition 3rd ed
Detail x, 514 p. : ill
Subject
 
Added Author Ferrell, O.C
  Lucas, George H
Note Includes index
Source Types Book
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