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Title Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward ; Charles Schewe, consulting editor.
Published Singapore / McGraw-Hill, 1988,1981
Edition 6th ed
Detail xviii, 810 p. : ill
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Added Author Corey, E. Raymond
  Lovelock, Christopher H
  Ward, Scott
Note "Case materials of the Harvard Graduate School of Business Administration"
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